基于AHP-灰色聚类方法的溶洞研学旅行利益相关者优先序研究

周彦伶, 杨晓霞. 基于AHP-灰色聚类方法的溶洞研学旅行利益相关者优先序研究——以重庆市芙蓉洞为例[J]. 中国岩溶, 2023, 42(3): 603-615. doi: 10.11932/karst20230308
引用本文: 周彦伶, 杨晓霞. 基于AHP-灰色聚类方法的溶洞研学旅行利益相关者优先序研究——以重庆市芙蓉洞为例[J]. 中国岩溶, 2023, 42(3): 603-615. doi: 10.11932/karst20230308
ZHOU Yanling, YANG Xiaoxia. Study on the prioritization of stakeholders engaging in educational tourism of karst cave with methods of AHP and Grey Clustering: A case study of Furong Cave in Chongqing[J]. Carsologica Sinica, 2023, 42(3): 603-615. doi: 10.11932/karst20230308
Citation: ZHOU Yanling, YANG Xiaoxia. Study on the prioritization of stakeholders engaging in educational tourism of karst cave with methods of AHP and Grey Clustering: A case study of Furong Cave in Chongqing[J]. Carsologica Sinica, 2023, 42(3): 603-615. doi: 10.11932/karst20230308

基于AHP-灰色聚类方法的溶洞研学旅行利益相关者优先序研究

  • 基金项目: 国家自然科学基金面上项目(42171175)
详细信息
    作者简介: 周彦伶(1996-),女,硕士研究生,研究方向:旅游地理与旅游规划。E-mail:649899253@qq.com
    通讯作者: 杨晓霞(1964-),女,教授,博士生导师,研究方向:洞穴旅游开发与保护。E-mail:13708324646@163.com
  • 中图分类号: G639.2;F592.7

Study on the prioritization of stakeholders engaging in educational tourism of karst cave with methods of AHP and Grey Clustering: A case study of Furong Cave in Chongqing

More Information
  • 随着研学旅行的火热发展,溶洞研学逐渐成为溶洞旅游发展的新动能。文章以全国五佳研学旅游洞穴重庆市芙蓉洞为例,综合采用米切尔细分法、层次分析法和灰色聚类法构建评估模型,对溶洞研学旅行利益相关者的优先序进行研究。结果表明:(1)芙蓉洞研学旅行利益相关者优先序由高至低依次为芙蓉洞景区管理者、政府部门、研学机构、中小学校、旅行支持企业、研学导师、行业协会与业内专家、家长、学生、公众媒体;(2)芙蓉洞研学旅行利益相关者可分为核心利益相关者(芙蓉洞景区管理者、政府部门、研学机构、中小学校)、重要利益相关者(旅行支持企业、研学导师、行业协会与业内专家)、一般利益相关者(家长、学生、公众媒体)。建议溶洞景区管理者、经营者动态关注各利益相关者诉求变化,依据差序原则,协调各利益相关者,共同促进溶洞研学旅行可持续发展。

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  • 图 1  芙蓉洞研学旅行利益相关者重要性评价层次结构

    Figure 1. 

    图 2  芙蓉洞研学旅行利益相关者图谱及分类

    Figure 2. 

    表 1  芙蓉洞研学旅行利益相关者重要性评估指标说明

    Table 1.  Evaluation indexes of stakeholders engaging in educational tourism of Furong Cave

    评估指标(Vi指标内涵
    权力性(V1 在芙蓉洞研学旅行的发展过程中,该利益相关者有权参与决策过程或能够直接影响决策内容的程度以及对于芙蓉洞研学旅行发展的干预性
    经济依赖性(V2 在芙蓉洞研学旅行的发展过程中,该利益相关者与芙蓉洞研学旅行的经济关系密切程度(如,从芙蓉洞研学旅行中直接获得经济收益或是投资芙蓉洞研学旅行建设、发展等)
    社会利益影响性(V3 在芙蓉洞研学旅行的发展过程中,该利益相关者受研学旅行的影响或对研学旅行产生的社会效益程度(如在研学旅行发展过程中获得精神上的满足,或是对芙蓉洞研学旅行产生直接的社会评价等)
    需求紧急性(V4 在芙蓉洞研学旅行的发展过程中,该利益相关者的要求需要回应或满足的紧急程度
    风险承担主动性(V5 在芙蓉洞研学旅行的发展过程中,该利益相关者对于应承担的风险(如资金亏损、安全事故等)的承担意愿
    下载: 导出CSV

    表 2  评分标准及含义

    Table 2.  Rating criteria and contents

    分值含义
    1 受评对象S在指标Vi下对芙蓉洞研学旅行发展极端不重要
    3 受评对象S在指标Vi下对芙蓉洞研学旅行发展非常不重要
    5 受评对象S在指标Vi下对芙蓉洞研学旅行发展一般重要
    7 受评对象S在指标Vi下对芙蓉洞研学旅行发展非常重要
    9 受评对象S在指标Vi下对芙蓉洞研学旅行发展极端重要
    2,4,6,8 表示上述相邻判断的中间值
    下载: 导出CSV

    表 3  各指标权重及一致性检验结果

    Table 3.  Test results of weight and consistency of each index

    评估指标(Vi权重CR
    权力性(V1 0.3256 0.0111
    经济依赖性(V2 0.2180 0.0085
    社会利益影响性(V3 0.1752 0.0066
    需求紧急性(V4 0.1524 0.0063
    风险承担主动性(V5 0.1288 0.0064
    说明:CR为矩阵一致性检验判断值,通常CR<0.1时,说明该判断矩阵具有比较好的一致性。
    Explain: CR is the judgment value of matrix consistency test, usually CR<0.1, indicating that the judgment matrix has a relatively good consistency.
    下载: 导出CSV

    表 4  受评对象分指标的所属灰类

    Table 4.  Gray category in each index of the evaluated object

    指 标 受评对象
    权力性经济依赖性社会利益影响性需求紧急性风险承担主动性
    $ {\mathit{e}}^{\mathit{*}} $$ {\mathit{r}}_{1}^{\left(\mathit{s}\right)} $$ {\mathit{e}}^{\mathit{*}} $$ {\mathit{r}}_{2}^{\left(\mathit{s}\right)} $$ {\mathit{e}}^{\mathit{*}} $$ {\mathit{r}}_{3}^{\left(\mathit{s}\right)} $$ {\mathit{e}}^{\mathit{*}} $$ {\mathit{r}}_{4}^{\left(\mathit{s}\right)} $$ {\mathit{e}}^{\mathit{*}} $$ {\mathit{r}}_{5}^{\left(\mathit{s}\right)} $
    芙蓉洞景区管理者 2 0.4500 2 0.5000 2 0.4333 3 0.3167 1 0.3500
    政府部门 1 0.2833 3 0.4667 2 0.4167 3 0.3500 1 0.2833
    旅行支持企业 4 0.3667 2 0.5333 2 0.3333 3 0.4500 2 0.3667
    研学机构 3 0.3167 2 0.5000 2 0.3667 2 0.5000 1 0.3167
    中小学校 2 0.3667 4 0.4500 2 0.4333 2 0.4333 1 0.3667
    研学导师 3 0.3214 4 0.4500 2 0.4500 2 0.3833 1 0.3214
    学生 4 0.5333 4 0.7333 1 0.3500 2 0.3500 2 0.5333
    家长 4 0.3333 4 0.4833 2 0.3000 3 0.3667 1 0.3333
    行业协会与业内专家 2 0.6667 3 0.4355 2 0.4667 3 0.3667 2 0.6667
    公众媒体 4 0.8000 4 0.6667 1 0.3333 4 0.4167 2 0.8000
    下载: 导出CSV

    表 5  受评对象分指标灰类综合评估值

    Table 5.  Comprehensive evaluation value of gray category in each index of the evaluated object

    指 标受评对象
    权力性经济依赖性社会利益影响性需求紧急性风险承担主动性
    芙蓉洞景区管理者 7.2667 6.7667 6.1333 5.5333 6.7667
    政府部门 7.5000 6.2333 7.1000 5.7667 6.2333
    旅行支持企业 4.6667 5.0333 5.8333 5.3000 5.0333
    研学机构 5.1667 6.5000 6.2667 6.4000 6.5000
    中小学校 6.0000 6.7000 7.3333 7.1333 6.7000
    研学导师 5.0667 6.3929 6.7333 6.3667 6.3929
    学生 4.3333 4.6333 6.5333 6.9000 4.6333
    家长 4.8333 5.8000 5.7667 6.4333 5.8000
    行业协会与业内专家 5.6000 3.9333 6.6333 5.6000 3.9333
    公众媒体 4.0667 3.6000 6.5667 4.5333 3.6000
    下载: 导出CSV

    表 6  受评对象所属灰类及综合评估值

    Table 6.  Gray category and comprehensive evaluation value of the evaluated object

    受评对象$ {\mathit{e}}^{\mathit{*}} $$ {\mathit{r}}_{1}^{\left(\mathit{s}\right)} $$ {\mathit{U}}^{\left(\mathit{s}\right)} $
    芙蓉洞景区管理者 2 0.4154 6.7351
    政府部门 2 0.3290 6.5461
    旅行支持企业 3 0.3154 5.6087
    研学机构 2 0.3414 6.2832
    中小学校 2 0.2868 6.1267
    研学导师 3 0.3589 5.5793
    学生 4 0.4947 4.9038
    家长 4 0.3477 5.3408
    行业协会与业内专家 3 0.3616 5.1600
    公众媒体 4 0.5624 4.3800
    下载: 导出CSV
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收稿日期:  2022-04-20
刊出日期:  2023-06-25

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